So in chatting with folks on Facebook, I decided that for the final launch of the Space Shuttle Program – STS-135 I would, first, sign up for the NASA Tweetup for the launch. OK, that’s probably a no-brainer, but then folks on FB started guessing as to how many would sign up. There were about 4,105 for STS-134’s launch Tweetup, so guesses started almost as soon as the registration was closed (which was only open for 24 hours). So I figured, heck, I’ve got some interesting swag around that I don’t really need, let’s spread the love a little bit! So I posted the following on Twitter:
followed up by:
thinking I’d get 30 or 40 guesses and I’d send them some stuff:
The Skylab patch is an original that’s never been on anything from the early 1970, so that’s kind of interesting, everything else is duplicates or stuff I didn’t really need or CDs I’ve done in my studio.
Then this shows up on Twitter:
RT @VAXHeadroom Contest! I will give a spacey prize for closest w/o going over for # of #NASATweetup applicants. #NASATweetupContest
Ack!! The power of social media has just pretty much aimed a rapid-fire rabid bunch of space geeks at my Twitter feed! NASATweetup has about 21,200 followers, so all of a sudden I got a little bit nervous, because this could get WAY bigger than I had anticipated!
OK, it turned out not hard at all, and I had less than 300 applicants for the contest (whew!). I found TwitScoop the easiest client to search for hashtags and paste them into a spreadsheet in which I could sort and find the numbers. 20,000 applicants would have been intractable in this manner, but 300 wasn’t bad at all. I posted statistics (Min,Max,Avg,Mean, and Count) every night for about 5 days and garnered about 100 new Twitter followers in the process – a very NICE side affect!
So be warned! The power of social media is great, but be prepared to have it go WAY bigger than you originally anticipated! Users generally find a way to use your contest/programs/rules/etc in ways you NEVER anticipated!
From where are you watching the VERY LAST SHUTTLE LAUNCH EVER? Hope it’s from as close as you can possibly get!!